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How Baliston is Sparking a Sustainable Movement With the World’s First-Ever Tech-Augmented Footwear Service
We’re battling waste and indifference with a revolutionary new footwear experience
Every year, companies produce 25 billion pairs of shoes.
95% of them end up in the trash.
What happens to nearly 24 billion pairs of discarded shoes? It’s difficult to comprehend this massive waste and its impact on the planet.
Another statistic that is equally difficult to conceptualize: 25% of American adults don’t get enough exercise and are in sub-optimal physical shape. The climate crisis and our own failing health are simply too important to ignore.
We no longer have to tackle the big issues alone. The latest developments in sustainable fashion and smart technology are beginning to transform complex biometrics into something tangible. With circularity programs, sophisticated technology, and minimal, timeless design, we can unlock the potential within essential items like shoes for improved wellness and mobility, smarter innovation, and a healthier planet.
The Environmental Impact of Baliston’s Footwear Ecosystem
The world is more interconnected than ever, and even small steps can have a positive ripple effect. It’s not that there aren’t enough solutions; 21st-century technology and a steadily increasing environmental consciousness means that real change is just around the corner.
So let’s ask the small questions—the overlooked questions—the ones that could lead towards making a big impact. Let’s start with designing shoes meant to reduce waste. It starts with constructing a durable, comfortable shoe created using a handful of readily recyclable components rather than the typical shoe’s 20-50 different fabrics, plastics, and glues.
And when it comes time, we’ll make it easy and convenient to recycle the shoes–and take full accountability and ownership of the process.
Be Part of the Mission
Introducing Baliston by STARCK – the minimalist, tech-augmented shoe that takes sustainability, and your health, to another level. Outperforming any wrist wearable, Baliston’s embedded sensor modules are the first to capture biometric information directly from your feet, providing personalized insights and recommendations that increase your bodily awareness to reduce fatigue, back pain, and injury risk.
Thanks to this advanced AI, Baliston analyzes your unique walking DNA and provides you with fitted insoles designed to support you with ultimate comfort. Your shoes will finally adapt to you, helping you understand your body, how it moves, and the implications on your well-being.
And thanks to our innovative subscription model, paired with Philippe Starck’s minimalist design, we take responsibility to collect, recycle, and replace your shoes once they’re worn out, to help bring down that jarring number of 25 billion pairs thrown away each year. It’s an accountability for what we produce, so the cycle can continue for a healthier you, connected to a healthier planet.
It’s time for footwear that moves us forward. Augment the minimum with Baliston.
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